Beau Roulette

Vans Global Campaign – Worldwide Rollout

For this Project, Vans flew me to Bangkok to photograph three of their most prominent global ambassadors: Irene Kim, the fashion icon from North Korea; Beatrice Domond, the skateboarding force from New York; and Little Simz, the acclaimed UK music artist. This was Introducing their newest style the KNU SKOOL

The campaign imagery was designed to merge fashion, skate, and music cultures under the Vans lens, highlighting the brand’s global reach and diverse creative community. My approach drew directly from my background as both a skate photographer and fashion photographer, combining long exposure with flash pops to capture dynamic motion, rhythm, and energy. This technique, rooted in skate photography, brought a sense of authentic action and intensity rarely seen in high-fashion campaigns, helping bridge the two worlds.

Worldwide Presence

The final assets reached a truly global scale. The campaign appeared across:

• Billboards and OOH murals – full side-of-building painted walls in New York, including Times Square placements.

• Transit and subway videos – immersive motion edits played throughout New York’s subway network.

• International placements – from massive outdoor media in Los Angeles to global rollout across Europe and Asia.

• Digital and social channels – extending the visual language onto Vans’ owned platforms and partner media.

The result was a campaign seen worldwide, a celebration of Vans’ icons and an expansion of how action-based photography can live within fashion advertising.