Beau Roulette

Puma x RipNDip

For this collaboration between Puma and RipNDip, I handled lighting, photography, and art direction across two distinct custom-built sets. One set was designed as a surreal fantasy world, while the other recreated a home environment filled with oversized cartoonish props from both Puma and RipNDip. These playful, immersive spaces set the stage for a collection that merged both brands’ visual identities.

I approached the project by shaping bold, stylized lighting schemes that emphasized the whimsical energy of RipNDip’s characters while keeping Puma’s product at the forefront. From wardrobe to sneakers to accessories, every shot carried a consistent tone that felt imaginative yet grounded in fashion.

While a separate team produced the accompanying campaign video, I was able to lend my on set to help unify the look and feel between the stills and moving image. RipNDip’s mascot, Nermal the Cat, even made a surprise appearance, tying the campaign together with a strong dose of humor and character.