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VANS Holiday Campaign

Vans

Holiday Campaign 2024–25,

Shot over three days with a cast ranging from kids to adults, this series layered multiple outfits and playful scenarios. Dynamic lighting setups kept every frame fresh, later clipped and collaged with product and scenery to create a vibrant, chaotic holiday universe where shoes became stages, props, and even obstacles.

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Social Web and Email images

For the 2024–25 Holiday Campaign, we partnered with the band at Milk Studios in Los Angeles for a three-day shoot that pushed creativity and scale. We worked with a wide range of subjects casted from children, women, and men, in layered styling that highlighted both individuality and cohesion. To avoid uniformity across the white studio backdrop,and keep it look too much like a ecom shoot , we designed multiple dynamic lighting setups, shifting gear constantly to simulate different lighting environments. The resulting assets were clipped and transformed into collages, blending models, scenery images, and product photography. Playful and chaotic, the campaign captured models climbing, sitting, and jumping on oversized shoes—turning footwear into a surreal holiday playground.