Beau Roulette

Profoto featured Beau Roulette in a customer story highlighting his innovative approach to lighting and brand storytelling. The interview explores how Beau uses Profoto’s Pro-D3 system to elevate commercial photography at scale, from global campaigns with Vans to finely tuned studio shoots. He discusses his process of blending action-sports instincts with fashion and lifestyle sensibilities, showing how light can shape mood, narrative, and brand identity. The piece emphasizes Beau’s philosophy of creative problem-solving, his hands-on production style, and the role of lighting in delivering consistency across high-volume shoots.